Mustard Productions Blog

The Latest Video Production Articles & Resources

The Top 5 Out-of-Studio Filming Locations in Calgary

Technology has come a long way. It is possible to shoot anything in front of a green screen, but sometimes you have to go to the real deal to capture the vision you want.

How to Have a Successful Collaboration Process With a Client

Creating high-quality video content is a collaborative process. A project’s success will depend only so much on the processes being followed or using the best equipment.

How to Make an Effective Video Campaign While on a Budget

When you’re planning to improve your marketing campaign using video, whether you’re making a big or small project, you will have to consider how much you’re willing to spend on it.

3 Video Production Trends to Still Be Observed in 2021

In just a short amount of time, video content has grown in popularity. Gone are the days when brands need professional cameras and gear to create video content. A simple shot using a quality phone camera plus wit and a script can capture people's hearts.

Pre-Production Must-Haves Before Creating Videos

Over 90 percent of online shoppers say that they can remember more details about a product if they learn about it through a video.

Why Video Production Is Important for Your Business

All business owners know that the backbone of a business’s success lies in its method for garnering customers—which is exactly why marketing has become far more advanced than it has ever been in the past 20 years.

Top 3 Metrics to Track Your Video Marketing's ROI

Why Video Testimonials Are High-Ranking Conversion Tools

It can be quite difficult to figure out where your time and money should be spent as a marketer. Creating content that will grab your audience's interest is important, though it should not have an overwhelming gimmicky feel.

3 Tips to Make Your Homemade Videos Look More Professional

The pandemic has changed the way people live. Most now spend the majority of their time at home, doing work, attending online classes, and entertaining themselves with a bunch of online content.

How Video Production Complements Your Marketing Strategy

Nowadays, video production is no longer a marketing strategy you can ignore. You’ll see it as part of hardworking campaigns launched by big-name brands such as Nike and Apple.

4 Reasons Video Marketing Is Skyrocketing on Social Media

Staying relevant to your customers in an overcrowded market means maintaining a pulse on the latest trends, whether in their lives or social media. Doing so will inform your marketing strategies to be as current and effective as possible.

Why Your Marketing Strategy Needs Video: Top 3 Reasons

Today, various industries are leaning towards utilizing video content to showcase their products and services to gain new customers effectively. They hire a team offering video services to create ads for YouTube, their website’s landing page, and their social media posts, to name a few.

3 Reasons Your Business Should Invest in Video Production

Businesses have been investing in video production since the dawn of the television industry. Many have garnered customer engagement and increased sales. Now, the Internet takes front and center for all things entertainment and advertising, and businesses are taking notice.

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