Mustard Productions Blog

The Latest Video Production Articles & Resources

What's a Video Marketing Strategy

Developing a video marketing strategy doesn't have to be complicated. Here's what you need to know to get started.

5 Tips To Make Vertical Videos More Engaging

Vertical videos are becoming increasingly popular, especially on social media platforms. If you want to take advantage of this trend, you can do a few things to ensure your vertical videos are successful.

A Brief Guide on Pre-Production and Post-Production

Filmmaking is the process of making a motion picture, from an initial story or script, through shooting, editing, and final release.

How Often Should You Upload Videos to Social Media Platforms

When it comes to video marketing, one important factor to consider is how often you should upload new videos. But, what's the magic number?

The Benefits of Hiring a Video Producer

There are many reasons to hire a video production company. The right team can help build your brand and expose you to a broader audience.

Why You Should Produce Regular Video Content

Video content is perhaps one of the most effective ways to reach and engage your audience, but can it increase traffic to your website and help promote your brand, products, or services?

The Challenges of DIY Commercial Videos for Your Business

Videos can be quite a powerful tool for sharing information and marketing your business online, but can it be done internally?

What to Look for When Choosing a Video Production Agency

Whether you want a promotional film, a corporate video, or a corporate training video, there is a company out there that can handle your needs.

A Guide to Selecting Music for Your Video Production

While selecting the music may sound like an easy task, it can become daunting with so many possibilities. So how do you go about selecting music for your video project?

How Your Brand Can Benefit from Having an Explainer Video

Brands are shifting to video content and animated explainer videos can be a great way to efficiently explain your brand, product, or services to potential customers.

Video Creation Tips for High-Quality Marketing Videos

There are a few things you can do to get the most out of your video marketing. Read on to learn how to make your videos more compelling, engaging, and persuasive.

4 Benefits for Using Animation in Your Business

Animated videos are hot right now. Here's a quick look at why they're so popular and how they can help your business stand out in the digital world.

Which Industries Can Benefit from Explainer Videos

You've heard a lot about explainer videos, but will my business benefit from an explainer video?

How to Optimize Your YouTube Videos for the Search Engines

YouTube is the 2nd most visited website in the world, but how do you make your videos stand out in such a crowded space?

Strategic Position - Where Should You Use Your Company Video?

Entrepreneurs can no longer rely on traditional marketing channels such as TV, radio, and newspapers. Instead, their focus is on finding out where their ideal target market spends most of their time and engaging with them on a more personal level.

5 Video Ideas That Will Make Your Next Product Launch a Success

Product launch videos can communicate the full potential of your product, and they can enhance the specifications that others might miss on blogs, press releases, or emails.

The Importance of Video Production Strategy in Marketing

If you want to maximize the benefits of video, you need a production plan that matches your entire marketing strategy.

6 Benefits of Implement a Video Marketing Strategy

If you're a small business developing a marketing strategy, make sure to consider video to help increase your conversion rate.

Creative Ways Your Small Business Can Utilize Video Marketing

There used to be a time when small businesses were limited by traditional advertising and were unable to reach a wide audience without a large budget.

What's the Ideal Length for Your Marketing Videos

A significant aspect of every video's effectiveness is how long should the video be? Read on for a list of a few of our recommended video lengths.

Some Helpful Tips to Improve Your Google Rankings With Videos

Videos can be one of the most effective types of content that you can create especially when it comes to ranking on Google.

Strengthening Your Brand Through Video Marketing

If you're still not using video marketing as part of your brand-building strategy, then you're missing out on a lot of potential exposure.

Nurture Consumer Trust in Your eCommerce Venture with Videos

Providing your consumer with relevant and interesting content shows that you are willing to cater to them and that you are not just in it for the money.

The Best Video Marketing Strategies for Every Social Media Platform

There's truly no denying that Facebook, YouTube, Instagram, and Twitter are taking over the world.

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