Nurture Consumer Trust in Your eCommerce Venture with Videos
eCommerce / Video Marketing
The medium of moving images and sounds has been around for many decades, but not everyone really knows how to utilize them well in trying to gain more out of their target market.
In such a case, they may have to take note of the following tips that will enable them to nurture consumer trust in their eCommerce business using videos.
When you are using videos to present your products to your consumer, you may feel tempted to throw in all sorts of extra information and technical specifications in the video. This is not ideal if you want your consumers to stay engaged and remember the relevant information that you're trying to communicate.
Video is a medium that works best when it is kept simple. If you go off the point and what you want your consumer to understand, you can quickly lose their trust.
The power of video lies in its ability to be persuasive. If you can maintain that power, it will help maximize the effectiveness of your videos.
It is best to keep your video short in today's world of short attention spans and even shorter concentration.
While longer videos can still serve a purpose, it's recommended to create shorter videos if you want to maximize your viewer's attention and keep them engaged until the end of the video.
In general, a shorter video will require less time to create, meaning you can create multiple short videos instead of one long video.
If you happen to have a hard time keeping your video short, it is best to cut on the extra details that you want to include in the video. If consumers care about the specs and other details, they will go to your site and look for them.
You want to make your video as interesting as possible. This seems obvious, but if it is too boring, you will lose your consumers' attention, and they will stop watching you after several seconds.
You may have the best product in the world, but if you fail to present it interestingly, chances are, consumers will go to your competitors in a snap.
Do not be afraid to show your real face in your videos. While you may want every consumer to see you as a highly professional businessman or businesswoman, it is best if you let your real personality shine through.
You can bring your passions and expertise into your videos. This will make you more human, and consumers will find it easier to relate to you.
Engaging your consumer is the most essential thing that you can do. Your video must be interesting and captivating enough to keep your consumer glued to the screen.
If they lose interest, they will stop watching and proceed to do something else.
Engage them with your product, engage them with your story, and engage them with your personality.
If your video is interactive, your consumer will have a more memorable experience and are more likely to stay engaged.
It is best if you use your video as a marketing tool. This way, you will be able to connect with your consumer at a level that they will like and have fun with.
Video is one of the most effective means of advertising out there today. If you are not already harnessing its potential, now is the time to do so. While you may think that content is only relevant in the traditional sense, it applies to eCommerce as well.
Providing your consumer with relevant and interesting content shows that you are willing to cater to them and that you are not just in it for the money. This will earn your consumer's trust, and they will soon be buying your products without thinking twice.
If you are looking for an agency that provides video production services in Calgary, look no further than our expertise here at Mustard Productions. We are a full-service video agency, and we work hand in glove with your marketing, communication, and human resources departments to produce engaging and effective video content. Call us today and let us create a video that will further nurture your consumer’s trust in your venture.
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