How Video Production Complements Your Marketing Strategy

Nowadays, video production is no longer a marketing strategy you can ignore. You’ll see it as part of hardworking campaigns launched by big-name brands such as Nike and Apple. As a means to equip you with an unforgettable voice and provide useful information through entertainment, video as part of your marketing strategy should be a no-brainer. 

Yet, many marketing heads are at a loss for how to incorporate it into existing strategies. If you’re contemplating video marketing, you don’t need a ten-thousand-dollar studio set-up to succeed. 

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Insights That Will Change Your Mind About Video Marketing

Video has become an integral part of business operations, and these statistics are ready to prove it. 

• 1.5: Number of hours of video people watched in a day in 2017. 15% of these viewers watched over three hours of video—that proves ample opportunity to connect with your audience!
• 81: Percent of marketers who incorporated video into their strategies in the last year. That number is roughly a 20% leap from the previous year! It also insinuates that your competitors are probably using video—which means if you aren’t, you’re already behind. 
• 19: Percent of marketers who didn’t use video in 2017. Those marketers are probably now working with professional video services—so you should be too!
• 72: Percent of consumers who would rather learn about a brand via video than a blog. 

‍How to Incorporate Video Into Your Marketing Strategy

Video is versatile, and there are numerous ways to incorporate it into your marketing strategy. 

• Social Media: Facebook and Instagram are becoming common avenues for business, as they are a mutual space for consumers and brands to connect. 
• Newsletters: As valuable as inbound, organic traffic is, newsletters are an excellent method of placing content directly in front of your target audience. Adding a video to your monthly newsletter reinforces the topic and allows readers to process information quicker. 
• Blogs: As we mentioned above, consumers are visual learners and won’t always respond to text. Thus, incorporating high-quality images and video into your blog can enhance your followers’ reading experience. 
• Websites: Videos on your website aren’t limited to blogging material. Create a welcome video as an introduction to your brand and a way to entice potential customers. 

Which Video Marketing Platform is the Best?

There are various platforms you can use to promote your content. Which channel suits your brand best will depend on your performance indicators and goals. Consider what metrics matter most to you—do you want to keep track of shares and likes? Do you plan to take a closer look at engagement? 

Consider the following platforms below. 
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YouTube

YouTube is a popular platform for consumers and businesses. It’s free and supports a versatile range of applications—plus, you can share your videos anywhere. With that in mind, YouTube is ad-heavy, which is an excellent way to monetize your brand but also discourages viewers from completing a video. If you’re considering using YouTube as a platform, learn how to optimize your videos via self-help articles and online tutorials. 
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Vimeo

‍Like YouTube, Vimeo is a popular platform for content creators. Its customizable features include an in-depth analytics panel and the ability to collaborate with team members. However, additional services, such as higher levels of storage, are limited to paid accounts.
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What to Consider When Developing a Video Marketing Strategy

Video marketing is an exciting prospect that requires ample room for planning. Before you start producing content, take the following steps. 

‍1. Set SMART Goals

Set specific, measurable, attainable, relevant, and timely goals that will allow you to monitor success easier. 

‍2. Create Clear CTAs

Following your video, you should dictate your specific requests, such as sharing content or downloading a resource. Avoid asking your audience to perform multiple tasks at the same time. 

‍3. Be Creative

Know how to connect with your audience—even in unconventional ways. Get your message across with a hint of your brand personality. 

‍4. Use Social Media

Share your content on social media. Ensure that your platforms are well-optimized.

‍5. Analyze Your Video

Evaluate video analytics and direct feedback from viewers. With this research, pinpoint areas of improvement and adjust accordingly.

Conclusion

Video marketing is vital to building a brand that is both diverse and relevant. While it may seem a daunting task, creating video content can be straightforward if you thoughtfully define your goals. 

For a winning video strategy, collaborate with our team at Mustard Productions. We are a full-service video agency that is just as passionate about your brand as you are. Get in touch and find out how we can help.