Kearl Safety
Video Production
Concept, Pre-Post Production, Writing, Directing, Cinematography, Editing
Imperial approached Mustard Productions looking for an effective way to highlight a growing concern with ‘distracted driving’ at their Kearl Oil Sands project. Their traditional forms of communication (tailgate talks, flyers, emails) just wasn’t getting the message through. In consultation with their communications and safety teams, we produced a video that went viral throughout the industry and changed the ‘safety video’ genre.
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